We reported 2 months ago that we were involved in the new ITV leisure attraction at the Lowry Outlet. We are delighted to now reveal that the project is the first ‘I’m A Celebrity Jungle Challenge’ attraction. Safer Sphere has been supporting the project in the role of CDM Client Advisors to Peel Land & Property and Principal Designer Advisors to Artez Ltd through RIBA stages 1 – 4.
Peel Land & Property and ITV said:
ITV has today confirmed a new multi-million pound entertainment attraction, celebrating TV blockbuster I’m A Celebrity… Get Me Out Of Here! will open at The Lowry’s brand new The Watergardens development at MediaCityUK.
The I’m A Celebrity… Jungle Challenge will open later next year as an epic 2500 square metre indoor entertainment feature in Manchester, featuring the iconic Base Camp, Croc Creek and Snake Rock in the ultimate jungle encounter.
The action-packed family entertainment centre promises to take camp mates into the heart of the jungle where you’ll need to navigate a series of obstacles and challenges. Face your fears, test your nerve and agility and venture into the jungle canopy, collecting stars as you go to be crowned king or queen of the jungle!
James Penfold, Controller of Partnerships for ITV said: “The I’m A Celebrity… Jungle Challenge is a one of a kind, multi-sensory adrenaline adventure. It brings together the heart and soul of the hugely celebrated series, and ITV’s expertise in curating fantastic, memorable live brand experiences as a great example of our More than TV strategy.”
Jason Pullen, Managing Director of Lifestyle Outlets added: “Our partnership with ITV is an exciting development in our goal to create a new generation of Outlets by creating unique leisure and shopping destinations with entertainment at their heart. I am delighted to reveal that “I’m A Celebrity… Jungle Challenge“ opening at The Watergardens, MediaCityUK next year will be the first of its kind in the UK. I am confident that the experience will be a huge draw for people across the North West and beyond as they look to get closer to the action of this iconic TV show”
Today’s announcement is the next exciting chapter in ITV’s expanding portfolio of live events, tours and attractions, which includes Coronation Street The Tour, Emmerdale Village Tour, Emmerdale Studio Experience and the more recently announced, ITV Daytime Studios Tour at Television Centre in London.
Work to transform the space into the thrilling jungle experience is expected to start early 2020 and will open later in the year. Visitors can expect a 90minute action packed challenge through jungle ziplines, parachute drops and vertical climbing walls; the perfect day out for all the family!